Don’t take our word for it

Holt International: Gift Catalog Program

I had the opportunity to consult with Brian Tucker while I was working at Holt International, where he partnered with our team on a comprehensive overhaul of our nonprofit gift catalog program. Brian brought a rare combination of strategic insight, donor-centric thinking, and practical execution that made a measurable difference for our organization.

At the time, our gift catalog was an established revenue stream but had significant growth potential. Brian began by taking a deep dive into our existing product mix, donor behavior, and performance data. He quickly identified opportunities to simplify the catalog, clarify the value proposition of individual gifts, and better align offerings with donor motivations. Rather than simply adding more products, Brian helped us refine and strengthen the mix—prioritizing gifts that were easy to understand, emotionally compelling, and closely connected to Holt’s mission and impact.

In addition to improving the product strategy, Brian played a key role in rethinking the overall layout and structure of the catalog. He helped us move away from a cluttered, organization-centric presentation toward a cleaner, more intuitive donor experience. Gifts were grouped and framed in ways that made decision-making easier for donors, while storytelling and impact messaging were integrated more intentionally throughout. The result was a catalog that felt more focused, modern, and donor-friendly, without losing the heart of our mission.

Brian’s contributions extended beyond print into our e-commerce experience as well. He worked closely with our internal teams to improve how the gift catalog translated online, ensuring consistency between channels and reducing friction in the giving process. From clearer gift descriptions to a smoother checkout flow, Brian consistently advocated for the donor’s perspective. His guidance helped us create a more seamless experience that encouraged completion and repeat giving.

Most importantly, Brian’s work delivered tangible results.

Over a two-year period following these changes, our gift catalog revenue grew by approximately 50%. This growth was not driven by short-term tactics, but by sustainable improvements in how we presented, marketed, and fulfilled mission-based gifts. Brian helped us build a stronger foundation that continues to influence how we think about donor experience and product strategy today.

Brian is a thoughtful, collaborative consultant who understands the unique challenges of nonprofit fundraising. He listens carefully, grounds his recommendations in data and donor insight, and brings ideas that are both strategic and actionable. I would confidently recommend Brian to any nonprofit organization looking to strengthen its fundraising programs, improve donor experience, and achieve meaningful, measurable growth.

Eric Mason

Former CMO, Holt International

Fluidride: E-Commerce and Customer Journey

I wholeheartedly recommend Brian Tucker to any organization or business leader looking to achieve meaningful, measurable growth through smarter strategy and stronger digital infrastructure. Working with Brian was one of the most impactful decisions I’ve made for my business, and the results speak for themselves: within our engagement, we more than doubled our revenue while building a far more scalable, efficient, and customer-centered operation.

Brian has a rare ability to see the full picture while also rolling up his sleeves to execute. From the outset, he took the time to deeply understand our business model, our customers, and the friction points that were limiting growth. Rather than offering generic advice, he delivered clear, practical recommendations that were tailored to our specific needs and capacity. His approach was thoughtful, strategic, and grounded in real-world experience.

One of the most visible and valuable outcomes of our work together was the complete rebuild of our website. Brian didn’t simply focus on aesthetics; he redesigned the site as a true business asset. The new website is clearer, more intuitive, and purpose-built to guide customers through a better experience from first interaction to conversion. Since launching the new site, we’ve seen improved engagement, higher-quality inquiries, and stronger alignment between our brand and the value we deliver.

Equally important was Brian’s work behind the scenes. He helped us streamline our operations by evaluating our systems, workflows, and digital tools, then simplifying and integrating them to reduce friction for both our team and our customers. Processes that once felt fragmented or manual are now efficient, consistent, and scalable. This operational clarity freed up time and energy, allowing us to focus on growth rather than putting out fires.

What truly sets Brian apart is his focus on the customer experience as a driver of revenue. Every recommendation he made—whether related to technology, operations, or messaging—was grounded in how it would improve our customers' experience. That customer-centric mindset directly contributed to stronger retention, increased referrals, and sustained revenue growth.

Beyond his technical and strategic expertise, Brian is an exceptional partner. He is responsive, collaborative, and deeply invested in outcomes, not just deliverables. He communicates clearly, follows through consistently, and brings a calm, confident presence to complex projects.

If you are looking for a consultant who can help you grow your business, modernize your digital infrastructure, and create a better experience for your customers, I cannot recommend Brian Tucker highly enough. His impact on our business has been transformative, and I would gladly work with him again

Simon Lawton

CEO - Fluidride