How we work
What is a fractional CMO? And, how does it differ from a traditional consultant?
Consults are great at diagnosis, but execution can be costly, and they do not own the outcomes.
A fractional CMO is different because we own the diagnosis, execution AND the outcome.
At the end of an engagement, your team should feel empowered and self-sufficient, knowing they have the tools to be successful.
We’re going to get our hands dirty and be in the trenches with your team every step of the way.
The Accent Framework
This is often the recommended starting point with new clients. Engagements generally last 90 days and are designed to give you a quick win that can be replicated within your organization.
In short, the Accent Framework helps your organization:
Reach younger Gen X and Millennial Donors
Reactivate donors who have lapsed
Create a self-sustainable new revenue stream you can replicate
Improve retention and LTV
In 90 days, we will work with your team to:
Research the problem
Develop a target persona
Create a custom offer
Launch a test campaign
Report and document all findings
If you would like to learn more, schedule a 30-minute discovery call with us today to see if the Accent Framework is right for your organization.
Other Services
With over 26 years of experience, we can help with most fundraising-related problems. Here are just a few of our custom product offerings:
Gift Catalog Optimization
Marketing Automation
Donor Experience/Journey Development
Custom Offer development
Team Training
We would be happy to talk with you and see if our services are a fit.
And if we are not a good fit, we will help you find someone who is.