Fractional CMO Services

Brian Tucker

What is a fractional CMO? And, how does it differ from a traditional consultant?

Consults are great at diagnosis, but execution can be costly, and they do not own the outcomes.

A fractional CMO is different because we own the diagnosis, execution AND the outcome.

At the end of an engagement, your team should feel empowered and self-sufficient, knowing they have the tools to be successful.

We’re going to get our hands dirty and be in the trenches with your team every step of the way.

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How we support nonprofits as a fractional CMO:

With more than 26 years of fundraising and donor engagement experience, we bring a strategic perspective that helps nonprofits modernize their approach to donor growth and retention. We’ll work alongside your leadership team to strengthen donor engagement, improve fundraising performance, and build sustainable systems that grow long-term giving.

While every engagement is tailored to the organization’s needs, our work typically focuses on a few key areas:

  • Donor Strategy & Value Optimization:

    • Identify where donor engagement and value are breaking down, and build strategies that increase retention and long-term giving.

  • Donor Experience & Engagement Design

    • Design modern donor journeys that strengthen relationships and keep supporters connected to your mission.

  • Fundraising Campaign & Offer Strategy

    • Develop compelling fundraising campaigns and offers that resonate with modern donors and increase participation.

  • Marketing Automation & Engagement Systems

    • Implement systems that nurture donors over time and ensure consistent communication and engagement.

  • Team Training & Strategic Support

    • Equip your team with the tools, frameworks, and guidance needed to sustain and scale successful fundraising strategies.

Most organizations begin with our 90-day Accent Framework engagement, where we identify where donor value is being lost and implement a modern engagement strategy designed to attract and retain the next generation of donors.

Or schedule a complimentary Donor Value Audit to explore where opportunities may exist in your current strategy.

Schedule Your Complimentary Audit